Our Work
From messaging overhauls and media coaching to stakeholder engagement and campaign design, our work is rooted in purpose and built for impact. These case studies reflect the challenges our clients faced and the transformation that followed. Each one is a window into how we help organizations “Say It – Better.”
Recent case studies
Strengthening a Regional Literacy Nonprofit
A small nonprofit supporting adult literacy in rural communities had a fragmented message and limited visibility. Donor outreach felt transactional, and their impact stories weren’t reaching the right audiences.
Our Approach
CommsWell led a brand voice refresh, developed a donor messaging guide, and trained staff in storytelling. We launched a quarterly newsletter and secured regional media coverage to amplify their work.
The Impact
- 3× increase in donor engagement
- Coverage in two regional outlets
- Empowered staff with a confident, consistent voice
Reframing a Youth Mental Health Initiative
A youth-led mental health nonprofit had strong peer programs but struggled to communicate its value to funders and schools. Their language felt clinical, and their social media presence was minimal.
Our Approach
We reframed their messaging around lived experience and community healing. CommsWell launched a “Voices of Resilience” campaign, created a storytelling toolkit, and developed policy briefs for legislative outreach.
The Impact
- Invited to join a statewide youth mental health coalition
- Secured a new grant from a national foundation
- Tripled engagement on Instagram
Elevating a Housing Advocacy Group
A transitional housing nonprofit for women and families needed to attract funders and city partners but lacked a cohesive narrative. Their materials were overly technical and emotionally flat.
Our Approach
CommsWell developed a values-driven messaging framework, created a donor pitch deck, and trained staff in compassionate storytelling. We launched a “Home Starts Here” campaign across social media.
The Impact
- Secured two new foundation grants
- Increased newsletter engagement by 60%
- Strengthened relationships with city housing officials
Amplifying a Health Equity Coalition
A coalition of community clinics working on health equity lacked unified messaging. Their communications were siloed, and funders couldn’t see the collective impact.
Our Approach
CommsWell facilitated a messaging alignment workshop, created a shared language guide, and developed a microsite showcasing coalition-wide data and stories. We also coached leaders in media engagement.
The Impact
- Presented unified messaging at a regional health summit
- Attracted a multi-year grant from a public health foundation
- Increased stakeholder trust and visibility
Positioning a Wellness Clinic for Expansion
A holistic wellness clinic expanding to a second location lacked brand consistency. Their messaging didn’t reflect their integrative care model or community ethos.
Our Approach
CommsWell led a brand voice audit, refreshed website copy, and designed messaging pillars for patient communications. We created a launch campaign for the new location and trained staff in empathetic outreach.
The Impact
- 25% increase in patient inquiries
- Improved retention through clearer onboarding materials
- Stronger brand identity across both locations
Building Investor Confidence in a Real Estate Firm
A real estate firm specializing in affordable housing lacked a compelling narrative for investors and community partners. Their materials felt generic and didn’t reflect their social impact.
Our Approach
CommsWell created an investor pitch deck, developed messaging for community engagement, and trained the team in impact storytelling. We launched a “Building Futures” microsite to showcase their developments.
The Impact
- Attracted two new impact investors
- Strengthened relationships with local housing nonprofits
- Increased web traffic by 45%